Top 5 Beauty Retail Apps on Android in UAE - Q1 2022

The first quarter of 2022 saw varied performance metrics for the top beauty retail apps on the Android platform in the United Arab Emirates. Below, we delve into the weekly downloads, revenue, and active user trends for Sephora UAE: Beauty, Makeup, Bath&BodyWorks, VPerfumes- Buy Perfumes, Nice One | نايس ون, and Ajmal.

Sephora UAE: Beauty, Makeup saw its weekly downloads fluctuate throughout the quarter, with a peak of approximately 1.4K in the week of February 7. However, downloads dipped to around 632 by the end of March. Weekly active users for the app started at 6.9K at the end of December and experienced a slight decline, ending the quarter at 6.4K.

For Bath&BodyWorks, weekly downloads showed a significant decline from 2.2K at the beginning of January to just over 1K by the end of March. Despite this, weekly active users remained relatively stable, starting at 5.8K and ending at 5.1K.

VPerfumes- Buy Perfumes had a relatively low download rate, with a peak of 277 in the week of January 24. The app's downloads decreased to 112 by the last week of March. No significant trends in active users or revenue were noted for this app.

Nice One | نايس ون experienced a variable trend in downloads, peaking at 309 in the week of February 21. By the end of March, downloads had dropped to 67. Weekly active users for the app also saw a decline from 726 at the end of December to 511 by the end of the quarter.

Lastly, Ajmal maintained a consistent download rate, starting at 185 at the end of December and fluctuating slightly to end at 119 by the last week of March. No notable changes in active users or revenue were observed for this app during the quarter.

These insights are based on data from Sensor Tower. For more detailed analysis and insights, you can visit Sensor Tower's website.